Category Archives: promotional pens supplier

The Popularity of Promotional Pens Aren’t Waning

In the recent past, promotional products have proven to be an effective and cost-efficient media for advertisers. They’re useful, tangible and highly targeted to the audience they reach. It offers highest rate of return on investment. These products are capable of engaging all five senses and making an impact which is hard to shake off. Imagine your business message being delivered to your potential customers and clients by a cool t-shirt; pen or mug and creating a personal experience because people love receiving products that they can actually use. Customized promo products have a lasting and personal impression which traditional marketing mediums fail to achieve.

Promotional Pen Manufacturer

Pens: The Most Common and Effective Promotional Product

It is not for nothing that wholesale promotional pens are the most common promo item that can be seen. The reason being that they are super effective in promoting a brand. They might look small as compared to other promo products but they offer a good deal of prime branding real estate that can be utilized for communicating vital information. Pens are also something that people of all ages use almost on a daily basis and if they are to use the pen given by you carrying information such as your brand name or logo, contact number and website, they would be constantly thinking about your business every time they use the pen.

Another great thing about writing instruments is that they invariably find multiple owners over the course of its useable lifetime. The effect that is created can almost be compared to that of word-of-mouth advertisement and we all know how valuable that is.

Why Should You Use Promotional Pens?

Affordable: Customized pens in bulk are available at such low costs as compared to other merchandise. It is extremely easy for businesses to print their details and all the other necessary information while not having to spend a fortune. A lot more marketing, less pocket pinch!

Practical: Personalized pens are a great marketing tool for businesses that are interested in sending information across to the target audience. Since people already have so much to worry about, stuffing a business card would be the least of their worries. Even if the business card is designed fabulously, there is a high chance of it going unnoticed. But the same cannot be said about pens since they are practical and come in handy.

Long-lasting Marketing: Writing instruments are something that people would like to hold on to and they wouldn’t just throw it away. Most people, in fact, keep pens until it runs out of ink. This helps in long-term branding of the business.

If you wish to include customized pens as a part of your marketing efforts, get in touch with a reliable and known promotional pen manufacturer and place bulk order – there should be enough for all!

Ordering Promotional Pens? Make Sure You Don’t Make This Big Mistake

Promoting your business on pens might, at first sight, look like a sweet, simple and affordable idea, but in reality it is not. Yes it sure is very rewarding comparatively to other items but a lot of planning needs to be done to get better Return On Investment (ROI). And no we’re not talking about the quality and variety of pen you should choose when ordering from a good wholesale promotional pens supplier. There’s one important thing that many businesses amiss and commit a rookie mistake.

Wholesale Promotional Pens Manufacturer

The very basic of promotion- repetitive exposure

Time and again it has been said and proved that marketing or promotion only works effectively if it’s done rigorously and consistently for a fixed span. You don’t expect a person remember a business- unless it’s very special- upon hearing its name just couple of times; and this why cross-platform marketing has become so important for online retailers and vendors.

If you go to a business’s website to just browse and hit exit without buying, you will see the advertisements of that particular product or service on various other platforms- social media and other websites- seeking your attention with repetitive exposure. And this is how they build brands, goodwill, and make sales.

In this case…

Promoting your business- regardless the niche- solely on pens will has less effect on your target audience, even though it has a long term value. You need to follow the basic rule of promotion for better ROI- repetitive exposure. And for that, besides contacting a wholesale promotional pens supplier, you also need to get in touch with other stationery product suppliers. In many cases, the same manufacturer or supplier will offer you a range of stationery product, including pens, which would reduce your hassle considerably.

Other stationery items

There are many types of promotional stationery items that a good promotional manufacturer would offer. You need to have a clear head as to who is your target audience and then choose carefully the stationeries.

Like, if you are targeting kids (or parents), teenagers, along with pen, offering promotional erasers, sharpeners, crayons, and notepads would be more suitable. And if you are targeting the grown-ups, office goers- offering staplers, paperclips, glues, diaries, scissors, hole punchers, rubber stamps and more, along with promotional pens, would be perfect.

Of course the key factor here, other than repetitive exposure, is the quality of your offerings. If all goes well, you might end up with better rewards and more returns than anticipated.

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