Whether you are the coach of a swim team, owner of a swimming club or a business owner looking to promote your business, the best way would be to include promotional products as part of your marketing strategy. As for the swim team, they would have a unique identity that will make them stand apart from the rest of the teams and as for the other two scenarios, getting members or customers will be easier once the word gets out that you are open for business.
Chuck Boring Advertisements!
The present day people neither have the time or the interest to read or even glance through your advertisements. This is partly because people are used to seeing, hearing and reading advertisements and are simply bored of it. If you really want to attract attention, then think out of the box and try to engage people so that they feel like they are in the middle of it all. Giving away promotional swimwear would be a wonderful idea to let people know about your business, club or team. It will come as no surprise if you see people flocking to you for more! To make people even more curious about your existence, instead of printing the brand name, you could just choose to print a logo or image. This will create a furor of interest among people as they would want to know what the logo stands for.
If you are a business owner or retailer and have decided to give away free trendy swimwear to customers who have shopped for a certain amount, you can be almost sure that those customers are going to keep coming back to get more free stuff. This is simple human psychology that draws people towards anything that says FREE.
Owning and managing a club is no child’s play but with the existence of so many clubs here and there, helping the business survive is a huge challenge. If all of your competitors are still stuck on traditional marketing and advertising techniques, then break the norm and come up with something fresh and new which will make people come to you no matter how humble your establishment is. Spending mindlessly on expensive campaigns is not the solution. Spend your money wisely and purchase wholesale designer swimwear that you can give away to existing and new members and also to other people when your club holds any events or pool-side parties.
As the coach of a swimming team, it would be your responsibility to correctly market and advertise the team so that they can hope to get better opportunities in the future. One way to do that can be by giving away promotional swimsuits as that would help to gather supporters, fans and will also be helpful in getting sponsors.