Promotional gym wear can whip up a storm with target audience when approached with the right perspective. There have been numerous occasions when clothing and accessories companies / retailers / entrepreneurs have faced adverse consequences by launching inapplicable and outright ridiculous options in the name of promotional gym clothing that ended up annoying the target audience than striking a score with them or two. While it is a fact that gym apparels and accessories happen to be one of the most popular items chosen for promotion, if you make these little rather embarrassing mistakes, even the lord Almighty may think twice before carrying your cause through…
Writing a Paragraph
The beauty of custom promotional gym wear lies in its subtlety. The aim is the make the clothes completely applicable to the cause while not making a walking talking advertisement out of the wearers. while it is true that the display areas in clothing is larger than many accessories per se, this does not mean that you end up writing a paragraph complete with your name, motto, addresses and queries section printed at the back. Keeping it crisp, clean and lean makes all the difference.
Where exactly did you promote?
Till date, companies have chosen areas of display like the shirt pocket areas, sleeves, the hem of the shirts, the hip bone area of pants etc to slap in their logo and motto. However, there have been certain geniuses who have tried the bold approach and slapped their details in bold in the gluteus maximus of the pants. The baseline is, if you don’t have wearers sporting enough to carry it off, you will be at the rear end of losing the cause. Making a statement with a touch of dare is alright. But it is always better to be more sensible and in tune with your target customers when making promotional wear.
Same old lameness…
There is a reason why custom promotional gym wear has ‘custom’ prefixed to it. In very simple words, it is not something that is expected to be general or everyday usual or even ‘one size fits all’. It will always work in your favor to choose a trendy design and style in popular sizes to get your message across to hundreds and thousands of target audience not just within your locality but the world over. Cost may be a logical matter to worry about, but it will always pay you more to spend a buck or two extra to have your promotional cause propelled.