If you are running a gym and thinking of a novel and unique idea to promote your venture, then let your members and employees are the walking ambassadors for your brand. We are talking about the recent rage of promotional clothing which is creating a stir in the world of fashion and marketing. With customization becoming a cheap and easy option to advertise a company, why waste time, money and energy into something very grand? All you need to do is select one of the best and most popular fitness clothing manufacturers who deal with promotional clothing and has sartorial solutions for stunning range of customized clothing in bulk.
But before thinking about the preferred design or theme or even the overall idea, it is necessary to look into few considerations and buying tips to get the best and most effective results.
We are sure you would need few tips, so here they are. Keep scrolling…
Determine your audience
First and foremost, decide on who are the target audiences you are catering to. Are they the normal people whom you want to make more fitness conscious to compel them to join your gym? Or they are some fixed clients whom you want to impress and build better relationships with. Make the choice wisely, because on this will depend your idea of promotional clothing.
For members or staff?
After making an idea about your target audience, contemplate on whom you would like to offer the customized fitness clothing, apparel and accessories. Will it be the staff and trainer who entertain the customers? Or the regular members of your gym center so that apart from mouth to mouth promotions, you can make the clothes acting as marketing billboards and kiosks.
Set your budget
Value for money is very important, hence before ordering the fitness clothes in bulk, fix a budget which will be within your financial constraints, so that you do not meet extra expenses. Also, while selecting the wholesale manufacturer, try to get hold of the best quality materials, even if they charge a little more.
Now, it is pivotal to decide on the event or the occasion on which you will give away the products. It is better to think of a day, like may be the foundation day of your gym, or any internationally acclaimed day, so that a theme or idea can be thought according to the background of the day.
Choose the type of clothes
For women, or men, think about the age group and sex to bank on the genre of wholesale fitness clothing. . This may include sweatshirts, tracksuits, caps, polo tees, jackets and many more.
A definite color
Think of a corporate color which is related to the mission and vision of your gym centre, and keep that color as the main shade of the promotional clothing pieces, so that onlookers get faster visual acceptance.
Make sure to get your logo or the monogram, or atleast the name and tagline of your gym imprinted or embroidered on the clothes, if you don’t have one, sit with the designers of the manufacturing hub and go through a brainstorming session to think of a proper and effective brand identity sign or symbol.