The job of brand promotion is a tedious task but it can be made easy with the incorporation of promotional products as part of your existing marketing efforts. There are a wide range of products that you can use for the purpose of getting your name out there, such as pens, clothes, mugs, etc. Today we shall focus on umbrellas being used as a promotional item and trust us when we say that it will really give your marketing efforts a great boost. Sift through some of the advantages of using umbrellas as your advertising vessel:
It provides a fantastic print area which has a high visibility – because, it is all about getting noticed.
It is used almost all year round – to hide from the sun, stay dry when it is running and stay protected when there is a blizzard.
Gives you a wide audience – from kids to adults, umbrellas are a necessity for all.
The most important consideration of a promotional campaign is to decide on the target market. Let us take a look at the specific markets and how you can make promotional umbrellas Australia attractive to each one of them.
The Difficult-to Please Children
Yes, umbrellas might come across as an odd choice for a product that is aimed at the little ones but it will not look quite so odd if you just take the time to look back and remember how grown-up you felt carrying your own umbrella to school. Size is an important factor here. Mini umbrellas would be perfect for the tiny tots and get them in a wide range of bright colors and prints to attract their attention. Get your logo or corporate message emblazoned on them and to be on the good books of the most exacting of parents, get umbrellas with safety tips.
The Youth Market – Teenagers, Specifically
If you are marketing a brand to teens and tweens, you have to remember that they are rebellious and totally crazy. It is considered “uncool” to carry an umbrella and they are not afraid of a little rain. But provide them with flashy, trendy and eye-popping rainbow umbrella UK and they would be lining up to earn them as incentives.
Your clients would mostly look for high-quality, well-made umbrellas. Go easy on the flashy artwork and choose colors that best complement your brand logo. You could have your brand name or logo discreetly imprinted on the barrel, instead of it being all over.
Promotional umbrellas Australia has a lot to offer. Get in touch with a renowned manufacturer to discuss how best to exploit its marketing potentials and connect with your target audience and beyond.