One doesn’t even need to reason out why promotion on jackets- particularly- is such a popular choice of marketers. After all, this item is one of the most demanded and adored apparel of winter; demanded by both women and men alike. But if you are planning to venture in the promotional clothing world or are new in this industry, don’t get carried away with existing marketing convention- promotion on jackets works every time and for every kind of business; it might not hold true for you.
So before you jump on any promotional jackets manufacturers, know all its pros and cons; know why this method can work for you and why it can’t.
Your business doesn’t complement it
The kind of business you have plays a very important role whilst selecting the right clothing item for promotion. Tees can work well with many types of brands, products and services, so does polo t-shirts, but that is not the case with the jackets. Here are some types of businesses (or people) where promotional jackets has yielded delightful results for nearly everyone-
Courier or delivery
Clothing retails salesman
Some of the industry or businesses which haven’t much seen the light of success from promotion on jackets-
Any tech service provider
The both list above can of course includes many other types of businesses or industry, but the mentioned ones are the most successful ones and the least successful ones for promotional jackets.
Messing up with customization
Customization is the most important aspect of promotional clothing. And top promotional jacket manufacturers offer a very comprehensive customization option. This ‘great power’ brings in even ‘greater responsibility’. And when things are messed up here, it can steer your whole marketing strategy to failure. But how can it fail?
Walking banner- Jackets have evidently huge space to play with customization option. But this does not mean you should put your brand, product and service name in large and bold characters like the banners. After all, nobody wants to be a walking banner of any company that they don’t own.
Wrong target audience- You must know that young population is much drawn to the jackets than the little kids and the old people. So if you are targeting someone other than the teen and young adults, the result might not be as good comparatively.
Existing goodwill- A lot have to be done even before the practice of promotional clothing. If you don’t have a good existing and potential customer base, there won’t be anyone to take your jackets in the first place. And even if someone does, they will care very less about your company. So you need to already have a good reputation in the market to get the best of promotion on jackets.
So these are some of the pointers that you need to remember before heading to any promotional jacket manufacturers.