So you saw the demands for gym wears go up and thousands of businesses using them to promote their products, services and brands, and you thought to yourself “Why not me?” Why can’t you dive in this surging trend and promote your own business on these Gym wears? So you finally made up your mind, used Yellow Pages, and contacted gym clothing suppliers for your custom bulk. You got your wholesale, did your thing and was left wondering “Did I do something wrong?” Why your promotion was wasn’t as effective as you hoped for?
Well, if you can relate to the above scenario- even remotely- worry not. We here will help you figure out what exactly are you doing wrong.
Settling for low quality– While you may have settled for low quality gym wear wholesale, your target audience won’t. Its gym wears; good quality is the foremost thing people look for. So there’s absolutely no room for compromise in this area. The clothes must offer optimum comfort, good fitting and effective wicking and ventilation; nothing less, nothing more.
Investing in the wrong items– You’re investing in gym wear items and varieties that aren’t as demanded; and if they are not demanded, they won’t be effective for promotion. This is particularly important if you’re tight on budget. So stick to standard items and varieties- like sports bras and high-performance shorts.
Not knowing your target audience– You would be surprised at the numbers of people who use promotional clothing, but are clueless about their target audience. This one is a simple recipe for failure. You must know which audience group would be more profitable for your business. Else, even if non-potential customer likes your gym wears, knows about your brand, product or service, your direct ROI will be zero.
Ineffective customization– Some people just under-utilize the personalization option gym clothing suppliers offers, while others over-utilize it. Knowing where to put your promotional text on the wears, its fonts, color combination and so forth is very important. While small texts might go unnoticed, people will not appreciate giant texts of your brand, product or service on their wears; after all nobody wants to be a walking banner for a business about who they don’t even know anything yet.
Gym wears is just not right for your business– After looking at so many companies and brands getting lucrative result from their promotional gym wears, this might be a hard pill to swallow, but it’s true; not every business type is suited for these fitness clothes. So even after doing everything right, you’re not seeing desired result, chances are that promotional gym wear wholesale is just not right for you. Root to other clothing items and accessories.
The above mentioned points might be the five possible reasons why your promotion on fitness or gym wears is not yielding as flowering results as you hoped for.