With the obesity epidemic that is currently going on in the United States, Australia, Canada and other countries around the world, weight loss and exercise has been rapidly growing in popularity, if not an obsession. The gym memberships have rapidly grown in the past five years bolstering revenue for the gym, health and fitness clubs industries. The fitness industry is expected to continue rising in popularity and with the surge of gyms and fitness centers established in almost every nook and corner of the street, good marketing has risen in importance more than ever. If you have set your mind on tapping on this minefield of treasure, then do have a good marketing and advertising strategy ready to pool in more members than your competition.
Think Beyond Expensive Advertising Gimmicks
Have you heard the phrase “you have to spend money to make money”? But try not to spend all your money at one place, that is, TV and radio advertisements, big banners and posters strewn across, billboards and so on. In the past these gimmicks might have helped to capture the attention of potential consumers but the contemporary consumers want something more. Giving away promotional fitness clothing wholesale Australia might be your stairway to generating enough hype about your gym or fitness club among people across all strata of the society and sometimes even beyond the immediate target audience. Nothing attracts customers more than the word FREE.
Creates Opportunities for Communication
During the promotion of your brand new, swanky gym, you could give away fashionable fitness apparel such as tees, shorts, jackets, etc, and this is going to make people reciprocate to your kind gesture by maybe signing up for membership or spreading the word across to people who they know. This act on your part is going to create enough hype for people to talk about your establishment.
Your Brand Travels Far and Wide
You might have chalked out an advertising plan to attract the attention of the people living in the immediate neighborhood of your fitness club, but you might want to expand later to other areas. Giving away free promo fitness apparel with your brand name or logo printed on it is going to travel wherever the wearer goes. Do ensure that the gym apparel you are giving away are of the highest quality and looks trendy enough to be worn at places other than the gym. This way your name travels and people would be waiting for you to open another branch at their locality! You no longer have to indulge in advertising and marketing strategies for the next fitness club that you open.
Increased Loyalty Among Existing Members
If you pamper the members of your gym, they would be more likely to remain and recommend your services to friends and family. Fitness freaks jump at any opportunity that they get to show off their sculpted bodies, physique and newly-acquired abs. You can encourage them to workout harder by providing them with customized and flattering gym wear.
Of course, as a business-owner your main concern would be to cut down costs and make huge profit. The perfect solution would be to purchase fitness clothing wholesale Australia in bulk prices.