Tag Archives: promotional clothing

Promotional Clothing – 3 Ways to Use Them to Help Your Startup Business

Promotional products have always been used as one of the most successful means to advertise a brand. There are different types of products that are used for advertising a brand or a company, from a simple pen with the brand name embossed on it to caps or bags with the name, or the message or slogan of a company. Promotional clothing is one of the exclusive ways of marketing a brand. Shirts, skirts, tees and caps are very useful in getting your brand name and message across to your potential customers. However, there are 3 other ways that they can be used in order to give a boost to your enterprise.

Promotional Clothing Supllier

They make perfect giveaways

If you are searching for perfect promotional products to use as giveaways on your business event dates, it can be great if you go for promotional apparel carrying your business logo. You should know that these items are widely used for marketing purposes, and the fact that they can be worn by anybody makes them even better for advertising purposes. Make sure that your company logo occupies a wide space on these printed apparels, so that they are able to grab the maximum number of eyeballs.

As uniforms of staffs

Other than using promotional clothing as giveaways, you can also turn them into uniforms for your staffs. This gives instant recognition to your business or brand. When you employees wear promotional uniforms, they are instantly recognizable among customers. They can be easily spotted by your customers. You can go for smart looking polo shirts and have your brand name or logo printed or embroidered on them. These shirts also come with matching caps, which can provide your crew with a professional and clean appearance. These tend to be made out of strong cloth, which ensures that they can withstand the everyday wear and tear that can occur due to work.

As tokens of appreciation

You may also use these as excellent tokens of appreciation for your clients. You can use theme in varied ways – whether to express a thank you, or celebrate the anniversary of your company or wish your clients a happy holiday or appreciate an employee for a good performance. Many company owners report that these promotional items have a recall value and customers tend to remember the brand message even months after they have used such apparels or seen them to be in use.

Simple Guide To Designing Promotional Clothing

Promotional products are very important when it comes to carrying the cause of concerned entities to its respective audience. Among all other items that are usually used for promotional purposes, it is the items of clothing that receive a good lot of attention. In very simple words, if you wear a certain promotional T shirt with the name of a certain company printed four inches down the collar on the left side, you can be rest assured that the people you meet throughout the day or pass for that matter, will get to see the details and thus, recognize the concerned entity for all that it may be. The same effect can be felt in caps, jackets etc.

Private Label Merchandise

This makes it very essential for the entities designing the promotional clothing to be careful about how they have their products designed. Following is a list of simple guidelines that can help the former land with a better deal…

To begin with, you must ensure at all times that the material of the promotional clothes is never compromised. It is true that it may cost a considerable lot to choose the best of fabric which is perhaps the reason that hurls entities towards cheaper options. However, it is also true that quality fabrics that are soft and durable are available at flexible costs with dependable providers. Approaching these fabrics for the promotional clothing will only lead to convincing the wearers and onlookers about the dependability of the concerned entity.

Secondly, it is critical that every attention is paid to the design of the clothing in concern. Whether it is a jacket, a shirt, a round neck T shirt or a polo shirt, the design should be fashion compatible so that people can wear the same over and above the promotional cause without lending a second thought to its suitability. Staying clear of the thoroughly general one-size-fits-all or one-design-suits-all can work in favor of the entity. At the same time, a hint of subtlety is always welcome when it comes to mentioning the name and contact information the entity.

Thirdly, and perhaps most importantly, it is necessary to approach the right providers for the purpose. The established and famed promotional clothing and private label merchandise manufacturers are best to cater to your needs perfectly while charging fairly for their services. These experts are equipped to deliver quality and also offer guidance with respect to designing when requested.

Create brand hype with funky and unique promotional shorts!

Promotional gift items are important as this is one of the ways you can speak about your brand without really bragging about it. But when all are going for shirts, pens, bags, jackets and hoodies, it’s time to try out something different. How about short and sexy shorts for a publicity campaign? It’s an ideal pick for the sleek and slim women and also for the curvaceous chicks.



 

promotional shorts

Luxurious Leather

Have you ever given a thought that how chic and fashionable leather shorts will look. They are a hot favourite for all seasons. Nothing can beat the classic black style when it is paired along with chunky knits, printed tee and flowy blouse. This urban chic look gets a glam edge accessorised with jewellery and heels. The soft luxurious feel of leather is gentle on skin and will definitely be worn a lot by women. You can get your logo designed on the leather promotional shorts to create a perfect promotional piece. The fabulous pick is definitely going to grab eyeballs and in turn get your brand noticed for optimum publicity.


Tweed Shorts

This Fall no women dare give the tweed ones a miss! It is an ideal piece for winters as the material used here has a warming effect. Pair them with a nice shirt and jacket if you want to lend a smart and posh appeal. Next time if anyone says that shorts cannot be in fashion during winters, make a correction for sure.


Metallic ones

This super sexy pick is definitely one of a kind and a gorgeous one for sure. This short is sure to grab eyeballs as it has a loud and edgy appeal for its sparkling and glossy look. Using this style for your promotional shorts will be a super cool idea and the online store of manufacturers is the place to place your orders for their exceptional quality of material and stylish designs that are churned out to enhance quality and elegance even further.


The evergreen denims

Last but definitely not the least, the classic denim shorts is a must have in all wardrobes and that’s why it is always a favourite pick when you want to go for promotional shorts which is surely a positive turn and a unique twist for generating brand publicity.


It’s not a good idea to go for printed shorts when you are opting for promotional purposes as the prints can camouflage the trademark logo and brand message. Instead bolder eyes are an eye-popping option that must be given try. Embroideries in shorts with little detailing can be given a try!



 

How to Go About Marketing with Promotional Items

A number of companies are recognizing the benefits of using promotional items as marketing tools. Surviving in today’s competitive business world is not easy. So businesses, regardless of their size or field, need to come up with unique strategies that will give their business a boost as far as branding is concerned. While many of the traditional marketing strategies are still at play, the new and rather unconventional ones are creating their own place. And as it seems, these new marketing tactics are here to stay for long! Marketing through promotional items, specifically through promotional clothing, is one of those smart strategies that are catching up fast.

promotional clothing

Before investing in promotional clothing:

If you are thinking of marketing your brand through promotional clothing items such as tees, shirts, shorts, gym wear, jackets, pants, shirts, scarves, or sportswear, you would need to consider a few factors before making the investment. First and foremost, you need to make up your mind about which clothing item you are going to go for. As it is mentioned before, there is a lot to choose from. The choice should obviously depend on the particular business that you own. For example, if you own a business in the fitness industry, investing in promotional fitness clothing would be the smart move.

Once you have decided on the type of clothing, you will need to think about the design that would define your brand’s image. Aside from being trendy, the design should also be effective in communicating your message to your target audience. The most general idea would be to get the company logo and the slogan imprinted on clothing item. This would not only make the potential customers more familiar with your brand, but it would also help them remember what you do and how they can benefit from your products/services.

Before choosing the promotional clothing supplier:

When you are looking for wholesale promotional clothing suppliers on the internet, you may come across a number of companies that claim to be the best in the industry. However, you should realize that not all of these businesses are what they claim to be. That is why running a background check, browsing through the products, and asking for samples may be the best idea. If you have peers in the same field who have used promotional clothing, you may ask for their recommendations. While they may tell you about businesses that are good, they may also fill you in on details about companies that you need to stay away from.

How To Make Your Promotional Clothes Last Over And Beyond The Promotional Phase

Time and again we come across people sporting T shirts, caps and other such items displaying signs and mottos of different companies, organizations or institutions. There are also occasions when we come across people wearing slogans for a certain specific cause of awareness and other such matters of importance. These items of clothing that sports these promotional efforts are known as promotional clothing and the people wearing them are nothing lesser than walking talking advertisements. This is perhaps one of the reasons why promotional clothing are out and active only on the day the promotional effort is taken up while resting peacefully in the recesses of the wearer’s wardrobe till the end of days.

The question is, does a piece of outfit that is intended to be worn worth meeting such depressing rather, traumatic end? The answer is NO. If a certain piece of outfit is meant to adorn your body, it is only justified that you wear it as many times as you please and that too with sufficient pride. While this may sound slightly awkward to many, the fact is, you can make promotional clothing a long time companion in your wardrobe in many ways than one. You can wear it for occasions besides promoting someone or something. And… here is how this can be accomplished…

To begin with, for promotional clothing to be compatible for other occasions besides mere promotion, it is crucial that the designs of the T shirts are more than just surfaces for advertising. The structure of the T shirts of Caps should be in tune with occasions like sports T shirts, Polo shirts, plain tennis T shirts, football caps, baseball / basketball caps and types as such.

Secondly, it is imperative for the colors and patterns of the T shirts or caps to be trendy so that the style grabs just as much attention as the cause which it is promoting. There should be a harmonious balance between the two factors in the clothes so that the onlookers don’t get the impression that the wearer is merely an advertisement platform in flesh and blood.

Thirdly, the promotional writing including the logos should not consume the entire item of clothing on which it is being displayed. Compact with an impact is the idea that should rule the entire show. If it is a T shirt, the promotional can be printed / sublimated on a tiny area covering the left pocket or similar effects. If it is a cap, the promotional effort can be shown on any one side of the forehead or nestled compact yet smartly on the center. On any occasion or under any circumstances, it should not cover the entirety of the item of clothing.